| Author dc.contributor.author | H. Tomesz, Tímea | |
| Availability Date dc.date.accessioned | 2022-11-14T14:43:11Z | |
| Availability Date dc.date.available | 2022-11-14T14:43:11Z | |
| Release dc.date.issued | 2021 | |
| uri dc.identifier.uri | http://hdl.handle.net/10831/75823 | |
| Language dc.language.iso | magyar | hu_HU |
| Title dc.title | Verbális és vizuális alakzatok a 2019-es Super Bowl reklámjaiban | hu_HU |
| Type dc.type | folyóiratcikk | hu_HU |
| Version dc.description.version | megjelent változat | hu_HU |
| Language dc.language.rfc3066 | hun | |
| Rights dc.rights.holder | Magyar Nyelv és Kultúra Nemzetközi Társasága | hu_HU |
| Abstract in English dc.description.abstracteng | In the competitive world of advertising, entertainment and humour are increasingly important for grabbing the viewers’ attention and enhancing entrenchment of information. In this paper, I study humorous linguistic and visual devices in advertisements of the 2019 Super Bowl. My goal is to explore how verbal and visual figures serve as means of making a humorous effect, grabbing the viewers’ attention and inducing a higher level of entrenchment. The analysis presents the relationship between sports and advertising, explicates the notion of figures, and also discusses their role in advertisements. The empirical material of the research is supplied by three billboards and a televised advertisement promoting the Super Bowl final. | hu_HU |
| Doi ID dc.identifier.doi | 10.38143/Nyr.2021.2.190 | |
| Issue Number dc.identifier.issue | 2 | hu_HU |
| abbreviated journal dc.identifier.jabbrev | MNy | hu_HU |
| Journal dc.identifier.jtitle | Magyar Nyelvőr | hu_HU |
| Last Page dc.identifier.lpage | 201 | hu_HU |
| First Page dc.identifier.spage | 190 | hu_HU |
| Volume Number dc.identifier.volume | 145 | hu_HU |
| access dc.rights.access | hozzáférhető | hu_HU |
| Keyword English dc.subject.en | figures | hu_HU |
| Keyword English dc.subject.en | imagery | hu_HU |
| Keyword English dc.subject.en | advertisement | hu_HU |
| Keyword English dc.subject.en | sports event | hu_HU |
| Keyword English dc.subject.en | Super Bowl | hu_HU |
| Class dc.type.genre | publikáció/alkotás | hu_HU |
| Type dc.type.resrep | tudományos | hu_HU |
| Author dc.contributor.inst | ELTE szervezeti egységen kívüli | hu_HU |
| Keywords dc.subject.hu | Magyar Nyelvőr | hu_HU |
| Type dc.type.type | folyóiratcikk | hu_HU |
| Release Date dc.description.issuedate | 2021 | hu_HU |
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Magyar Nyelvőr [69]